Company

One man's search for direct email marketing answers leads to ClickMail

ClickMail started when founder Russ Cerminaro, couldn't find a single source for information on email service providers. As the owner of Lightning Direct, Russ was already an expert in direct mail and fulfillment. But he wanted to offer clients online marketing solutions to complement their offline efforts. He spoke to countless email marketing companies. Every salesperson claimed their platform was the best, but how could all these differing systems all be the best for his clients' varying needs?

Russ wanted a single source where he could talk with someone about the leading providers and their strengths and weaknesses: a one-stop shop. When it turned out no such single source existed, he founded ClickMail to be that single source for direct email marketing tools and services. Russ discovered that partnering with the leading email service providers was the best way to be that single source. By getting to know each email marketing company, ClickMail can make objective recommendations to our clients, so they choose the vendor that fits their emarketing needs...without sorting through the promises of a multitude of salespeople.

To get to know the ClickMail experts, read more about Russ and the ClickMail team.