News Release
"Email Design for Today's Inbox" Presented to Assoc. of Strategic Marketing
FOSTER CITY, Calif. — April 23, 2008 — Cameron Kane, CTO for ClickMail Marketing, and Michael Kelly, Director of Sales and Business Development for ClickMail Marketing, today will present a webinar on email design for today's email inbox for members of the Association of Strategic Marketing (ASM). The Association of Strategic Marketing is dedicated to enhancing the marketing profession. ASM is committed to the specific educational and developmental needs of its members. The association focuses on being the principal source of effective and pertinent marketing solutions, information and techniques for the business and consumer sectors. Members of ASM gain access to an assortment of specialized marketing courses, product offerings and other educational tools. The webinar by ClickMail Marketing was part of this educational focus. The webinar will focus on email marketing best practices for designing email so it performs well after it gets delivered to the inbox.
The ClickMail presentation will cover multiple topics around email marketing and design:
- How to get marketing emails opened
- Preview Panes
- Email marketing best practices
- Messaging short vs. long copy
- Types of email clients
- Email rendering challenges
- Technical coding do's and don'ts for email marketing
- Email design and layout
- CTAs (calls to action)
About ClickMail Marketing
ClickMail Marketing is a different kind of ESP: an email solutions provider. ClickMail is vendor-agnostic, representing multiple, top tier email service providers. That means ClickMail recommends an ESP based on how well it meets a customer's requirements. ClickMail also partners with other email marketing vendors to offer a full suite of services, from design to copywriting to testing. We take a consultative approach to help maximize email marketing ROI through best practices, optimization, deliverability, white listing and compliance. And we keep up with the moving target of email marketingso our customers can focus on making email make money. Learn more about ClickMail at www.clickmailmarketing.com.